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"A 50-Year-Old Idea ...Re-Invented! A Completely NEW Take On A Tried-And-Tested Concept ...Using The Latest Precision CNC Technology To Create The ULTIMATE Fidget Experience"

In 1971 a Japanese designer made a cube that folds through itself. Everyone since has copied. I wanted to make the version it deserved.

Hey - It's Magnus here!

I'm going to make a BOLD claim:

The fidget I'm about to reveal to you is the BEST version of an idea that's over 50 years old!

Now let me prove this to you...

Where This Came From

In 1971, Naoki Yoshimoto showed a cube made of eight smaller cubes, hinged so that the whole thing could be turned inside out, over and over, without ever coming apart. It's now in the permanent collection at MoMA (The Museum of Modern Art). If you've never seen a Yoshimoto Cube being folded, go and watch one. It's one of the most satisfying mechanical objects ever designed.

What happened next is the usual story. The idea got simplified into the folding paper cubes you'd get as a promotional giveaway, then into the plastic "infinity cube" fidget that sells for a few dollars on Amazon, eight blocks on rivets that loosen after a month. Every version took the original and made it cheaper, sloppier, and more limited.

Nobody, as far as I can find, made it better.

That's what the MagCube™ is. It's a modern take on the Yoshimoto idea, made properly, with one big change that the original couldn't have had.

The Change: No Hinges

Yoshimoto's cube works on hinges, and so does every descendant of it. Hinges define the motion. There's one loop, one path, and you follow it. They're also the wear point. A pivot is either tight enough to feel precise and then wears loose, or loose from day one and rattles.

The MagCube™ has no hinges. Eight titanium cubes, each carrying four 5 mm spherical neodymium magnets, thirty-two in total. You can see them in the photos: polished spheres seated into the edges of the cubes, set and retained by our own in-house machined Torx screws.

The spheres are the joint. Two cubes meet sphere-to-cup, pull together, and you get a clean hard click. Fold one column over and the spheres roll against each other as the faces pivot, then lock. It moves like a hinged cube but there's nothing to wear, nothing to loosen, and no single loop you're stuck in.

Hold it as a full 2×2×2 block and it's a dense little object roughly the size of a dice. Push on one edge and a column of four splits away. Fold it over. It snaps onto the other side. Split it the other way. Fan it into a flat slab, fold the slab in half, and you're back to a cube. Every position leads to three or four more. You don't learn a pattern. You just keep going.

Why Magnets Beat Hinges

Magnets don't wear. The holding force on day one is the holding force in ten years. There's no axle to oval out, no rivet to walk, no pin to drift. The only contact is titanium on titanium and a hardened sphere rolling in a machined seat, and titanium does not care.

There's a second reason, which took me a while to appreciate. With hinges, the design decides the motion. With magnets, you do. Every one of the eight cubes is fully independent. The only thing holding it together is the arrangement you've chosen.

The Screws

Look closely at the photos and you'll see a tiny Torx head in the center of each outer face.

Those are ours. We make our own screws in-house, same as we do for the sliders, because the fastener this job needed didn't exist off the shelf. They're what capture the spheres in the cube. The magnets are mechanically retained, not glued, not pressed in and hoped for.

Who Is This For?

It's for the person with a slider on the desk and a clicker in the pocket who still reaches for something else on the long phone call.

It's for everyone who saw a Yoshimoto Cube once and never forgot it, and for everyone who had a plastic infinity cube as a kid and has been quietly waiting for the grown-up version.

It's not for a shelf. Nothing we make is. This one in particular is built to be pocketed, dropped, fidgeted with for years, and to still work exactly the same at the end as it did at the start.

How To Secure YOUR MagCube™

I want to offer EVERYONE a chance to get this (without the uncertainty and frustration of missing out again and again!).

 

So here's the deal...

This is going to be a "batched pre-order".

 

A batched pre-order like a regular pre-order ...but production and shipping is spread across a number of "slots" (typically a couple of weeks apart).

If you take a look below you'll see different pre-order slots available (the earlier you are in ordering the sooner your MagCube™ will ship to you)...

*** MagCube™ - Pre-Order ***

MagCube™ Titanium - The Ultimate Fidget

Weight: 48 grams

Dimensions:
Width
: 13mm (One Cube)

Material: Titanium
Finish: Matte
Screws: Titanium (Natural)

Magnet Size and Strength: 5mm Spheres (N45)

Pre-Order Slot
$295.00

KICK-ASS CUSTOMER SERVICE

Title

Rock-solid customer service
that will make you happy.

EXPRESS SHIPPING

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All orders shipped using 3-5 Day
Worldwide Express Shipping.

MADE IN NEW ZEALAND

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Every product we sell is made
and shipped from New Zealand.